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Amnesty International
Amnesty International
Amnesty International



Client
Client
Amnesty
Amnesty
Type
Type
Editoral
Editoral
,
,
Art Direction
Art Direction
Year
Year
About
About
During my university studies, I had the opportunity to collaborate with Amnesty International as one of the lead Designers for a live project, overseeing the design of a publication featuring student-created interactive content. My goal was to craft a visually compelling and immersive experience that would drive awareness of critical global issues. The project was designed to inspire action, with a strong focus on engagement and advocacy. We strategically integrated interactive elements that not only captured attention but also encouraged readers to take direct action—whether by signing petitions or supporting key humanitarian causes. By blending impactful visuals with purposeful interactivity, we aimed to create a publication that was both informative and action-driven, reinforcing Amnesty International’s mission of championing human rights worldwide.
During my university studies, I had the opportunity to collaborate with Amnesty International as one of the lead Designers for a live project, overseeing the design of a publication featuring student-created interactive content. My goal was to craft a visually compelling and immersive experience that would drive awareness of critical global issues. The project was designed to inspire action, with a strong focus on engagement and advocacy. We strategically integrated interactive elements that not only captured attention but also encouraged readers to take direct action—whether by signing petitions or supporting key humanitarian causes. By blending impactful visuals with purposeful interactivity, we aimed to create a publication that was both informative and action-driven, reinforcing Amnesty International’s mission of championing human rights worldwide.















Credits
Alfie Rushen
Lead Designer
Jack Li
Designer
Quote
To deny people their human rights is to challenge their very humanity.
Amnesty International
Credits
Alfie Rushen
Lead Designer
Jack Li
Designer
Quote
To deny people their human rights is to challenge their very humanity.
Amnesty International