Role Overview
The Volkswagen Group (VWG) is a German multinational automotive manufacturing conglomerate, while Volkswagen Financial Services (VWFS) is its wholly owned subsidiary responsible for the Group’s global financial and mobility solutions.
Role: Graphic Designer
Focus: digital design, brand application
Context: Agency work at Havas Helia CX
The Brief:
Develop a cohesive digital communication suite for the Volkswagen Group, spanning Volkswagen, VW Commercial Vehicles, CUPRA, SEAT, and Škoda.
The Solution:
I created a flexible design framework that allowed each brand to shine through unique typography and color palettes while utilizing a shared structural logic. From the rugged, utility-focused layouts of VW Commercial to the sharp, high-performance aesthetic of CUPRA, the goal was to guide the customer through the 'Where to next?' journey, encouraging service bookings, upgrades, and brand loyalty.
