Volkswagen Group: Email DM

Role Overview

The Brief:
Develop a cohesive digital communication suite for the Volkswagen Group, spanning Volkswagen, VW Commercial Vehicles, CUPRA, SEAT, and Škoda.

The Solution:
I created a flexible design framework that allowed each brand to shine through unique typography and color palettes while utilizing a shared structural logic. From the rugged, utility-focused layouts of VW Commercial to the sharp, high-performance aesthetic of CUPRA, the goal was to guide the customer through the 'Where to next?' journey, encouraging service bookings, upgrades, and brand loyalty.

Volkswagen:
Clean, lifestyle-oriented layouts focusing on the 'Journey'
balancing EV innovation with classic reliability.

Volkswagen:
Clean, lifestyle-oriented layouts focusing on the 'Journey'
balancing EV innovation with classic reliability.

CUPRA:
High-contrast, dark-mode aesthetics to mirror the brand’s
provocative and performance-led identity.

CUPRA:
High-contrast, dark-mode aesthetics to mirror the brand’s
provocative and performance-led identity.

VW Commercial:
Grid-heavy, bold layouts designed for high-impact communication with B2B and trade audiences.

VW Commercial:
Grid-heavy, bold layouts designed for high-impact communication with B2B and trade audiences.

Škoda:
Bright, accessible, and human-centric design, emphasizing
the 'Simply Clever' brand promise.

Škoda:
Bright, accessible, and human-centric design, emphasizing
the 'Simply Clever' brand promise.

SEAT: Vibrant, high-energy layouts using bold color-blocking
to capture the brand’s youthful, spirited, and urban personality.

SEAT: Vibrant, high-energy layouts using bold color-blocking
to capture the brand’s youthful, spirited, and urban personality.