Porsche.
Role Overview
Client: Porsche
Role: Graphic Designer
Agency: Havas CX
Focus: Brand design support, digital and experiential assets
Overview
This project involved supporting brand and campaign work for Porsche while working within the Havas creative team. The work spanned digital, physical, and experiential outputs, contributing to established brand systems across campaign, merchandise, and interactive applications.All deliverables aligned closely with Porsche’s existing visual identity while adapting to contemporary formats and production requirements.
The Challenge
Working with a globally established brand required precision and consistency across every output. The challenge was contributing design support across a wide range of assets while maintaining Porsche’s high visual standards and ensuring cohesion across formats.Each piece needed to integrate seamlessly into a broader system shaped by Senior Designers and Creative Directors, while remaining production-ready for both digital and physical use.
Approach
The focus was on execution, consistency, and adaptability. Designs were developed in line with established creative direction, supporting campaign concepts through layout refinement, asset creation, and system-based thinking.Care was taken to ensure all outputs respected Porsche’s brand principles, with close attention paid to typography, spacing, and hierarchy across both screen-based and physical applications.
Process
Working under Senior Designers and Creative Directors at Havas, I supported the development and rollout of campaign assets, including work related to Porsche’s 75th anniversary. Contributions included preparing and refining design assets for merchandise, digital platforms, and interactive experiences.This role involved translating high-level creative direction into accurate, well-structured design executions, iterating efficiently based on feedback, and ensuring consistency across multiple deliverables.
Outcome
The resulting work demonstrates a strong ability to support complex brand systems within a fast-paced agency environment. Across campaign, merchandise, and digital experiences, the final outputs maintain Porsche’s visual integrity while delivering cohesive, production-ready assets across platforms.
