Design of Pro Wrestling
Role Overview
Role: Creator, Producer & Lead Designer
Focus: Motion Graphics, Brand Analysis, Narrative Storytelling
Context: Independent Digital Series
Project Overview:
Design of Pro Wrestling is a documentary-style motion graphics series that examines the visual language and branding of professional wrestling. The series explores the logos, merchandise, and aesthetic philosophies that define the squared circle, bridging the gap between niche historical context and professional design theory.
The Challenge:
The core objective was to transform static historical archives and complex brand evolutions into engaging, high-retention video content. This required maintaining a cohesive visual language across diverse eras from the maximalist styles of the 1980s to the grittier aesthetic of the 1990s while delivering content that is both educational and fast-paced for digital audiences.
Approach:
Each episode functions as a deep-dive brand audit. By applying professional design critique to wrestling’s visual history, the series emphasises the “why” behind every aesthetic choice. The visual style relies on a “digital-first” motion system, blending kinetic typography, archival restoration, and dynamic asset animation.
Process:
As the sole creator, I manage the end-to-end production pipeline:
Research & Scriptwriting: Conducting archival deep-dives and synthesising historical data into compelling, brand-centric narratives.
Motion Graphics: Developing custom visual toolkits for each episode, using animation to illustrate design principles such as hierarchy, colour theory, and typography.
Copywriting & UX: Crafting SEO-optimised titles, descriptions, and metadata to drive discovery and foster community engagement.
Art Direction (Thumbnails): Designing high-impact visual packaging optimised for CTR while maintaining a cohesive, premium channel aesthetic.
Outcome:
The project demonstrates the capacity to manage a long-term content strategy and execute high-level production independently. With thousands of views and a dedicated audience, Design of Pro Wrestling serves as proof of concept for making complex, multi-layered brand stories both accessible and visually compelling for modern digital audiences.
