Dr. Andreas Gruenzig

A phenomenal identity for a phenomenal individual.

During my time at Wondr Medical, I was tasked with redesigning the visual identity for the Emory Practical Intervention Course (EPIC), a leading program in interventional cardiology. I created a word-mark logo that told the story of Dr. Andreas Gruentzig. The legacy, the passion. Dr. Andreas Gruentzig was at the heart of modern medical advancements. The identity drew inspiration from Dr. Andreas Gruentzig’s pioneering work in balloon angioplasty, I focused on bridging tradition and progress. The typography and design elements were carefully chosen to convey precision, expertise, and forward momentum, reinforcing EPIC’s reputation as a global leader in the field.