Apex FC

Will you pass the eye test?

Apex FC is a football club based in Las Vegas, Nevada. My role was to craft a visual identity that captures the sense of danger, unpredictability, and ambition surrounding the newly established club. Drawing inspiration from Las Vegas’ rich history and rapid rise as a city of opportunity, I aimed to pay tribute to its prestige and tradition, while also channeling the mystique and energy of its iconic nightlife atmosphere.